I’m Nicole, a product designer and strategic problem solver.
With 12+ years in B2B and B2C industries, I specialize in e-commerce, Generative AI, and user-generated content, creating intuitive, high-impact experiences that improve usability, boost engagement, and drive measurable business value.
I’ve led design strategy for AI-powered shopping, reviewer profiles, and enterprise frameworks, shaping roadmaps and collaborating with product, engineering, and research to build scalable, user-centered solutions. My focus is on making technology more intuitive, accessible, and effortless to improve people’s lives.
Outside of design, I enjoy traveling, scuba diving, hiking, solving escape rooms, photographing nature, and mentoring designers.
I love meeting new people, so feel free to connect!
equalizer
Fun Stats
What I've accomplished in my free time
designers mentored
Countries Visited
scuba dives logged
highest elevation hiked
The journey of my career
Senior Product Designer
e-commerce
gen ai
B2C
Principal Product Designer
Senior Product Designer
e-commerce
subscriptions
B2C
Product Design Lead
social media marketing
B2B
Senior Product Designer
Product Designer
retail
innovation
B2B
Web Designer (Contract)
prototyping
redesign
UI Designer
Travel
white-label templates
B2B2c
Senior Web Designer
e-mail marketing
front-end development
Experience Designer
interactive advertising
front-end development