Welcome! I'm Nicole
flare
I am a product designer
I turn complex problems into beautiful, user-friendly solutions
I have a meticulous eye for detail
I have been crafting designs for B2C & B2B since 2012
I am looking for new opportunities
I am a product designer
I am a product designer
I turn complex problems into beautiful, user-friendly solutions
I have a meticulous eye for detail
I have been crafting designs for B2C & B2B since 2012
I am looking for new opportunities
I am a product designer
I am a product designer
I turn complex problems into beautiful, user-friendly solutions
I have a meticulous eye for detail
I have been crafting designs for B2C & B2B since 2012
I am looking for new opportunities
I am a product designer
I am a product designer
I turn complex problems into beautiful, user-friendly solutions
I have a meticulous eye for detail
I have been crafting designs for B2C & B2B since 2012
I am looking for new opportunities
I am a product designer
I am a product designer
I turn complex problems into beautiful, user-friendly solutions
I have a meticulous eye for detail
I have been crafting designs for B2C & B2B since 2012
I am looking for new opportunities
I am a product designer
GET IN TOUCH
home_pin
Los Angeles, CA
cases
Case Studies
What I've designed recently
Walmart
Walmart
Walmart
Walmart
Empowering item discovery with Gen AI summaries
Boosting buyer confidence with concise item and review summaries for easier item evaluation.
Gen AI
MVP feature
iOS & Android
+1.1%
ATC conversion
ATC conversion
ATC conversion
ATC conversion
75%
found helpful
found helpful
found helpful
found helpful
Walmart
Walmart
Walmart
Walmart
Optimizing user feedback with a scalable review template
Increasing item coverage, deepening customer insights, and improving decision-making through more efficient and effective data collection.
Full redesign
User testing
Web & App
+30%
item coverage & depth
item coverage
& depth
item coverage & depth
item coverage
& depth
+25%
completion rate
completion
rate
completion rate
completion
rate
Walmart
Walmart
Walmart
Walmart
Deepening user review engagement and participation
Driving user contributions and community building through centralized feedback collection, personalized review dashboards, and increased overall transparency.
MVP Feature
loyalty program
Web & App
+66%
submissions
submissions
submissions
submissions
+20K
REVIEWS/WEEK
REVIEWS/WEEK
REVIEWS/WEEK
REVIEWS/WEEK
case study coming soon
coming soon
coming soon
task_alt
Why Me?
My key strengths
history_toggle_off
history_toggle_off
history_toggle_off
history_toggle_off
12+ Years of Experience
12+ Years of Experience
12+ Years of Experience
12+ Years of Experience
My background spans B2C and B2B industries, including e-commerce, retail, interactive advertising, and marketing,
My background spans B2C and B2B industries, including e-commerce, retail, interactive advertising, and marketing,
My background spans B2C and B2B industries, including e-commerce, retail, interactive advertising, and marketing,
My background spans B2C and B2B industries, including e-commerce, retail, interactive advertising, and marketing,
design_services
design_services
design_services
design_services
Proficient in UX & UI Design
Proficient in UX & UI Design
Proficient in UX & UI Design
Proficient in UX & UI Design
Proficient in UX & UI
I employ design thinking principles to create elegant and user-centered solutions that meet business objectives.
I employ design thinking principles to create elegant and user-centered solutions that meet business objectives.
I employ design thinking principles to create elegant and user-centered solutions that meet business objectives.
I employ design thinking principles to create elegant and user-centered solutions that meet business objectives.
code
code
code
code
Skilled in HTML & CSS
Skilled in HTML & CSS
Skilled in HTML & CSS
Skilled in HTML & CSS
My coding knowledge fosters stronger collaboration, enables more realistic designs, and improves communication.
My coding knowledge fosters stronger collaboration, enables more realistic designs, and improves communication.
My coding knowledge fosters stronger collaboration, enables more realistic designs, and improves communication.
My coding knowledge fosters stronger collaboration, enables more realistic designs, and improves communication.
eye_tracking
eye_tracking
eye_tracking
eye_tracking
Master at Visual QA
Master at Visual QA
Master at Visual QA
Master at Visual QA
I spot details others often miss and effectively communicate them to engineers through Jira or Slack.
I spot details others often miss and effectively communicate them to engineers through Jira or Slack.
I spot details others often miss and effectively communicate them to engineers through Jira or Slack.
I spot details others often miss and effectively communicate them to engineers through Jira or Slack.
digital_wellbeing
digital_wellbeing
digital_wellbeing
digital_wellbeing
Humble & Purposeful Mindset
Humble & Purposeful Mindset
Humble & Purposeful Mindset
Humble & Purposeful Mindset
Humble Mindset
I value feedback, collaboration, and continuous learning to create impactful and user-centered solutions.
I value feedback, collaboration, and continuous learning to create impactful and user-centered solutions.
I value feedback, collaboration, and continuous learning to create impactful and user-centered solutions.
I value feedback, collaboration, and continuous learning to create impactful and user-centered solutions.
handshake
handshake
handshake
handshake
Effective Collaborator
Effective Collaborator
Effective Collaborator
Effective Collaborator
I've successfully worked with product, business, engineering, data science, legal, and marketing to launch products.
I've successfully worked with product, business, engineering, data science, legal, and marketing to launch products.
I've successfully worked with product, business, engineering, data science, legal, and marketing to launch products.
I've successfully worked with product, business, engineering, data science, legal, and marketing to launch products.
thumb_up
References
Don't take it from me – hear it from my managers & peers
"She’s what I would describe as a powerhouse. She’s charismatic, collaborative, and has a deep understanding of the balance between user needs and business objectives. She takes on a remarkably high amount of ownership when it comes to projects she’s assigned."
"She’s what I would describe as a powerhouse. She’s charismatic, collaborative, and has a deep understanding of the balance between user needs and business objectives. She takes on a remarkably high amount of ownership when it comes to projects she’s assigned."
"She’s what I would describe as a powerhouse. She’s charismatic, collaborative, and has a deep understanding of the balance between user needs and business objectives. She takes on a remarkably high amount of ownership when it comes to projects she’s assigned."
"She’s what I would describe as a powerhouse. She’s charismatic, collaborative, and has a deep understanding of the balance between user needs and business objectives. She takes on a remarkably high amount of ownership when it comes to projects she’s assigned."
- James Hsu, Director, Product Design & UX @ FabFitFun
- James Hsu, Director, Product Design @ FabFitFun
- James Hsu
- James Hsu
- James Hsu
- James Hsu
- James Hsu
Director, Product Design & UX @ FabFitFun
Director, Product Design & UX @ FabFitFun
Director, Product Design & UX @ FabFitFun
Director, Product Design & UX @ FabFitFun
Director, Product Design & UX @ FabFitFun
"Nicole is, without a doubt, well on her way to an amazing design career — I’ve worked with few people with her attention to detail, raw talent, and seemingly endless tenacity to go above and beyond. She is nothing short of inspiring, understanding how to design and build products with an almost preternatural ease."
"Nicole is, without a doubt, well on her way to an amazing design career — I’ve worked with few people with her attention to detail, raw talent, and seemingly endless tenacity to go above and beyond. She is nothing short of inspiring, understanding how to design and build products with an almost preternatural ease."
"Nicole is, without a doubt, well on her way to an amazing design career — I’ve worked with few people with her attention to detail, raw talent, and seemingly endless tenacity to go above and beyond. She is nothing short of inspiring, understanding how to design and build products with an almost preternatural ease."
"Nicole is, without a doubt, well on her way to an amazing design career — I’ve worked with few people with her attention to detail, raw talent, and seemingly endless tenacity to go above and beyond. She is nothing short of inspiring, understanding how to design and build products with an almost preternatural ease."
- Nick Ditmore, User Experience Director @ Infor Retail
- Nick Ditmore
- Nick Ditmore
- Nick Ditmore
- Nick Ditmore
- Nick Ditmore
User Experience Director @ Infor Retail
User Experience Director @ Infor Retail
User Experience Director @ Infor Retail
User Experience Director @ Infor Retail
User Experience Director @ Infor Retail
"Nicole has an extraordinary eye for detail, consistently identifying and addressing even the smallest nuances that enhance the quality of the final product. Her expertise in VQA was crucial in delivering a seamless and high-quality user experience."
"Nicole has an extraordinary eye for detail, consistently identifying and addressing even the smallest nuances that enhance the quality of the final product. Her expertise in VQA was crucial in delivering a seamless and high-quality user experience."
"Nicole has an extraordinary eye for detail, consistently identifying and addressing even the smallest nuances that enhance the quality of the final product. Her expertise in VQA was crucial in delivering a seamless and high-quality user experience."
"Nicole has an extraordinary eye for detail, consistently identifying and addressing even the smallest nuances that enhance the quality of the final product. Her expertise in VQA was crucial in delivering a seamless and high-quality user experience."
- Nikhil Singhal, iOS Technical Lead @ Walmart
- Nikhil Singhal
iOS Technical Lead @ Walmart
"She is a valued contributor always ready with a new way to tackle a problem or an idea on how to provide a better experience for users. She’s a creative force, eager to learn, pleasant, smiling, professional and hard working."
"She is a valued contributor always ready with a new way to tackle a problem or an idea on how to provide a better experience for users. She’s a creative force, eager to learn, pleasant, smiling, professional and hard working."
"She is a valued contributor always ready with a new way to tackle a problem or an idea on how to provide a better experience for users. She’s a creative force, eager to learn, pleasant, smiling, professional and hard working."
"She is a valued contributor always ready with a new way to tackle a problem or an idea on how to provide a better experience for users. She’s a creative force, eager to learn, pleasant, smiling, professional and hard working."
- Shannon Lamb, Creative Director @ SIMPLENIGHT
- Shannon Lamb
- Shannon Lamb
- Shannon Lamb
- Shannon Lamb
- Shannon Lamb
Creative Director @ SIMPLENIGHT
Creative Director @ SIMPLENIGHT
Creative Director @ SIMPLENIGHT
Creative Director @ SIMPLENIGHT
Creative Director @ SIMPLENIGHT
Product designer (UX & UI)
© 2025 – Nicole Roberts
Product designer (UX & UI)
© 2025 – Nicole Roberts
Product designer (UX & UI)
© 2025 – Nicole Roberts
Product designer (UX & UI)
© 2025 – Nicole Roberts
Product designer (UX & UI)
© 2025 – Nicole Roberts