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Case Studies

About

Resume

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Case Studies

About

Resume

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Case Studies

About

Resume

Welcome! I'm Nicole

flare

I am a product designer


I turn complex problems into beautiful, user-friendly solutions

I have a meticulous eye for detail


I have been crafting designs for B2C & B2B since 2012

I am currently designing
at Instacart

I am a product designer


I am a product designer


I turn complex problems into beautiful, user-friendly solutions

I have a meticulous eye for detail


I have been crafting designs for B2C & B2B since 2012

I am currently designing at Instacart

I am a product designer


I am a product designer


I turn complex problems into beautiful, user-friendly solutions

I have a meticulous eye for detail


I have been crafting designs for B2C & B2B since 2012

I am currently designing
at Instacart


I am a product designer


GET IN TOUCH

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naroberts27@gmail.com

LinkedIn

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Los Angeles, CA

cases

Case Studies

What I've designed recently

Walmart
Walmart

Empowering item discovery with Gen AI summaries

Enhancing user confidence with concise item and review summaries that reduce cognitive load and support faster, informed evaluation.

0 to 1 Design

Gen AI

iOS & Android

+1.1%

ATC conversion

ATC conversion

75%

found helpful

found helpful

View case study
View case study
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View Live (In App)
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Walmart
Walmart

Creating a Reviewer Profile to drive engagement and impact

Simplifying review management with a centralized reviewer profile, personalized dashboards, and transparent feedback systems to foster contributions and trust.

0 to 1 Design

loyalty program

Web & App

+2,233%

submission rate

submission rate

+35K

REVIEWS/WEEK

REVIEWS/WEEK

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Walmart
Walmart

Optimizing user feedback with a scalable review template

Increasing item coverage, deepening customer insights, and improving decision-making through more efficient and effective data collection.

Full redesign

scalable system

Web & App

+30%

item coverage & depth

item coverage

& depth

item coverage & depth

+25%

completion rate

completion

rate

completion rate

View case study
View case study
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View live
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FabFitFun
FabFitFun

Unifying product creation and management

Consolidating product information across various third-party platforms into a single source of truth to improve management, data accuracy, and operational efficiency.

Internal tool

source of truth

e-commerce

-30%

Time Spent/Sale

Time Spent/Sale

+5.5x

flash sales/year

flash sales/year

case study coming soon
coming soon

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Why Me?

My key strengths

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14+ Years of Experience

14+ Years of Experience

My background spans B2C and B2B industries, including e-commerce, retail, interactive advertising, and marketing.

My background spans B2C and B2B industries, including e-commerce, retail, interactive advertising, and marketing.

design_services

design_services

Proficient in UX & UI Design

Proficient in UX & UI Design

Proficient in UX & UI

I apply design thinking principles to craft intuitive, user-centered solutions that align with business objectives.

I apply design thinking principles to craft intuitive, user-centered solutions that align with business objectives.

code

code

Skilled in HTML & CSS

Skilled in HTML & CSS

My coding skills enhance collaboration, enable more realistic designs, and improve communication.

My coding skills enhance collaboration, enable more realistic designs, and improve communication.

eye_tracking

eye_tracking

Master at Visual QA

Master at Visual QA

I catch subtle details others often miss and clearly communicate them to engineers via Jira or Slack.

I catch subtle details others often miss and clearly communicate them to engineers via Jira or Slack.

digital_wellbeing

digital_wellbeing

Humble & Purposeful Mindset

Humble & Purposeful Mindset

Humble Mindset

I value feedback, collaboration, and continuous learning to create impactful and user-centered solutions.

I value feedback, collaboration, and continuous learning to create impactful and user-centered solutions.

handshake

handshake

Effective Collaborator

Effective Collaborator

I've successfully worked with product, business, engineering, data science, legal, and marketing to launch products.

I've successfully worked with product, business, engineering, data science, legal, and marketing to launch products.

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References

Don't take it from me – hear it from my managers & peers

"Nicole is a meticulous UX designer with strong attention to detail and a deep understanding of code, which allows her to collaborate effectively with engineers and deliver impactful results. I had the pleasure of managing Nicole for 2+ years, during which time she led key initiatives in Fashion and UGC, demonstrating her ability to explore diverse solutions and drive meaningful changes that contributed to Walmart's revenue growth."

"Nicole is a meticulous UX designer with strong attention to detail and a deep understanding of code, which allows her to collaborate effectively with engineers and deliver impactful results. I had the pleasure of managing Nicole for 2+ years, during which time she led key initiatives in Fashion and UGC, demonstrating her ability to explore diverse solutions and drive meaningful changes that contributed to Walmart's revenue growth."

Charlotte Passot

Sr. UX Design Manager @ Walmart

"Her attention to detail and ability to deliver clear, high-quality designs under tight deadlines is remarkable. Nicole consistently takes ownership of her work, proactively identifying ways to improve quality—even on projects beyond her scope. She’s also a fantastic partner to engineering, bridging design and technical needs seamlessly. Her dedication, thoughtfulness, and collaborative spirit make her an absolute asset to any team."

"Her attention to detail and ability to deliver clear, high-quality designs under tight deadlines is remarkable. Nicole consistently takes ownership of her work, proactively identifying ways to improve quality—even on projects beyond her scope. She’s also a fantastic partner to engineering, bridging design and technical needs seamlessly. Her dedication, thoughtfulness, and collaborative spirit make her an absolute asset to any team."

Cat Guzman

Sr. UX Design Manager @ Walmart

"She has consistently impressed me with her talent, dedication, and commitment to delivering exceptional user experiences… The results speak for themselves: her designs are among the best I’ve seen in my 15 years as a product manager. What sets Nicole apart is her unwavering advocacy for the customer. She combines her strong sense of empathy with a thoughtful, strategic approach to problem-solving."

"She has consistently impressed me with her talent, dedication, and commitment to delivering exceptional user experiences… The results speak for themselves: her designs are among the best I’ve seen in my 15 years as a product manager. What sets Nicole apart is her unwavering advocacy for the customer. She combines her strong sense of empathy with a thoughtful, strategic approach to problem-solving."

Alicia Dixon

Group Product Manager (UGC) @ Walmart

"Nicole has an extraordinary eye for detail, consistently identifying and addressing even the smallest nuances that enhance the quality of the final product. Her expertise in VQA was crucial in delivering a seamless and high-quality user experience. Beyond her technical proficiency, Nicole excels at designing intuitive and visually compelling interfaces, all while maintaining a holistic understanding of the product’s vision."

"Nicole has an extraordinary eye for detail, consistently identifying and addressing even the smallest nuances that enhance the quality of the final product. Her expertise in VQA was crucial in delivering a seamless and high-quality user experience. Beyond her technical proficiency, Nicole excels at designing intuitive and visually compelling interfaces, all while maintaining a holistic understanding of the product’s vision."

Nikhil Singhal

iOS Technical Lead @ Walmart

"She’s what I would describe as a powerhouse. She’s charismatic, collaborative, and has a deep understanding of the balance between user needs and business objectives. She takes on a remarkably high amount of ownership when it comes to projects she’s assigned. She leaves no stone unturned when it comes to ideation for new design solutions and how to measure their impact."

"She’s what I would describe as a powerhouse. She’s charismatic, collaborative, and has a deep understanding of the balance between user needs and business objectives. She takes on a remarkably high amount of ownership when it comes to projects she’s assigned. She leaves no stone unturned when it comes to ideation for new design solutions and how to measure their impact."

James Hsu

Director, Product Design & UX @ FabFitFun

"Nicole is, without a doubt, well on her way to an amazing design career — I’ve worked with few people with her attention to detail, raw talent, and seemingly endless tenacity to go above and beyond. She is nothing short of inspiring, understanding how to design and build products with an almost preternatural ease… Nicole showed the team what it meant to be a designer and a teammate."

"Nicole is, without a doubt, well on her way to an amazing design career — I’ve worked with few people with her attention to detail, raw talent, and seemingly endless tenacity to go above and beyond. She is nothing short of inspiring, understanding how to design and build products with an almost preternatural ease… Nicole showed the team what it meant to be a designer and a teammate."

Nick Ditmore

User Experience Director @ Infor Retail

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Nicole Roberts

Product designer (UX & UI)

Home

Case Studies

About

Resume

© 2026 – Nicole Roberts

email

Nicole Roberts

Product designer (UX & UI)

Home

Case Studies

About

Resume

© 2026 – Nicole Roberts

email

Nicole Roberts

Product designer (UX & UI)

Home

Case Studies

About

Resume

© 2026 – Nicole Roberts

email